ARE YOU A COMPANY THAT WEATHERED THE DOWNTURN AND DID NOT JETISON YOUR STAFF? THEN I WOULD LIKE TO SPEAK WITH YOU.
I know that the standard practice today is to manage budgets and bottom lines through the contraction or expansion of staffing levels. This approach has been the mainstay method for dealing with market fluctuations pretty much across all industry sectors.
BUT - Is this sustainable?
The worlds largest demographic is now well on it's way to leaving the workforce. And as Boomers leave the follow on demographic cohorts simply do not have the numbers to replace them. How are these two concepts related?
Loyalty as Brand
My gut tells me that companies that have managed bottom lines through letting staff go are going to face a very difficult time attracting talent. Why? Because the workforce is going to look for companies that have a reputation for loyalty to staff. Loyalty is going to become a vital part of a company's brand in terms of attracting talent.
Companies that have already established that brand are going to have a competitive advantage in the realm of attracting talent. So if you are one of those companies I want to talk with you and hear your story. I promise this is not a sales pitch. I do want to share your insights into how you made this work and what motivated you to make that commitment.
If you are one of these companies, I want to share your story!